Mkt 465
1._brands_and_brand_management.pdf | |
File Size: | 1298 kb |
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2._customer_based_brand_equity_emd.pdf | |
File Size: | 1156 kb |
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3._brand_positioning_emd.pdf | |
File Size: | 1392 kb |
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4._choosing_brand_elements_to_build_brand_equity__emd.pdf | |
File Size: | 1535 kb |
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4._choosing_brand_elements_to_build_brand_equity_part_2_emd.pdf | |
File Size: | 1456 kb |
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5._designing_marketing_programs_to_build_brand_equity.pdf | |
File Size: | 1452 kb |
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6._integrating_marketing_communications_to_build_brand_equity.pdf | |
File Size: | 1807 kb |
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7._leveraging_secondary_brand_associations_to_build_equity_emd.pdf | |
File Size: | 2412 kb |
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8._developing_a_brand_equity_measurement_and_management_system.pdf | |
File Size: | 622 kb |
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9._designing___implementing_brand_architecture_strategies.pdf | |
File Size: | 2269 kb |
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12._mkt465_ch12_emd.pdf | |
File Size: | 1036 kb |
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14._mkt465_ch14.pdf | |
File Size: | 457 kb |
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Mkt 337
chapter_1.pdf | |
File Size: | 1151 kb |
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chapter_2_[part_1].pdf | |
File Size: | 842 kb |
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chapter_2_[part_2].pdf | |
File Size: | 920 kb |
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chapter_3_[part_1]_.pdf | |
File Size: | 1288 kb |
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chapter_3_[part_2].pdf | |
File Size: | 353 kb |
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chapter_4___5.pdf | |
File Size: | 1121 kb |
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chapter_6_part_1_short_version.pdf | |
File Size: | 1351 kb |
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chapter_6_p2.pdf | |
File Size: | 1064 kb |
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chapter_7.pdf | |
File Size: | 541 kb |
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chapter_8.pdf | |
File Size: | 1124 kb |
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chapter_9.pdf | |
File Size: | 1377 kb |
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chapter_10.pdf | |
File Size: | 670 kb |
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chapter_11___12.pdf | |
File Size: | 201 kb |
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chapter_13_mkt_337.pdf | |
File Size: | 6221 kb |
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chapter_15.pdf | |
File Size: | 546 kb |
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chapter_16_emd.pdf | |
File Size: | 917 kb |
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